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September 26, 2022

Toronto, September 26, 2022 – The Insurance Brokers Association of Canada (IBAC) is pleased to announce that Travelers Canada has maintained its support of the Broker Identity Program (BIP) at the Full Partner level.

Travelers Canada’s sponsorship will support IBAC’s Broker Identity Program (BIP), a national advertising campaign that raises awareness of the significant value that insurance brokers provide for their clients – choice, advice and advocacy.

In addition, their investment will contribute to important IBAC initiatives including IBAC’s technology leadership, professional development of the broker workforce, and our strong and effective federal advocacy to maintain the separation of banking and insurance, which protects consumers and promotes a fair and competitive marketplace.

“Brokers are an invaluable part of our business and serve a critical role in providing counsel to our customers,” said Heather Masterson, President and CEO of Travelers Canada. “We remain committed to raising awareness of the value-added service brokers bring to the table and we are proud to continue supporting the Broker Identity Program at the Full Partner level.”

“Travelers’ renewed investment demonstrates their strong support for brokers who play an integral role in the insurance marketplace and provide security and peace of mind for insurance consumers” said IBAC CEO Peter Braid. “We greatly appreciate their ongoing partnership and their commitment to the broker channel.”

About Travelers Canada

The Travelers Companies, Inc. (NYSE: TRV) is a leading provider of property casualty insurance for auto, home and business. A component of the Dow Jones Industrial Average, Travelers has approximately 30,000 employees and generated revenues of approximately US$32 billion in 2019. The Travelers Insurance Company of Canada, Dominion of Canada General Insurance Company and St. Paul Fire and Marine Insurance Company (Canada Branch) are the Canadian licensed insurers known as Travelers Canada. For more information, visit

About IBAC:

Founded in 1921, the Insurance Brokers Association of Canada is the national voice of over 38,000 property and casualty insurance brokers, advocating for the interests of both insurance brokers and consumers to the Government of Canada. The Broker Identity Program (BIP) was launched in 1988 to promote the value and professionalism of the insurance broker to consumers, insurers and governments.

For further information, please contact:

Denys Bégin, Manager, Marketing & Communications
Insurance Brokers Association of Canada
416-367-1831 ext. 160 or [email protected]

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