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August 22, 2022

Toronto, August 22, 2021 – The Insurance Brokers Association of Canada (IBAC) is pleased to announce that Red River Mutual has maintained its support of the Broker Identity Program (BIP) at the Full Partner level.

Red River’s sponsorship will support IBAC’s Broker Identity Program (BIP), a national advertising campaign that raises awareness of the significant value that insurance brokers provide for their clients – choice, advice and advocacy.

In addition, their investment will contribute to important IBAC initiatives including IBAC’s technology leadership, professional development of the broker workforce, and our strong and effective federal advocacy to maintain the separation of banking and insurance, which protects consumers and promotes a fair and competitive marketplace.

“Now is the time for the insurance industry to collectively communicate the value of advice, choice for the consumer, and strong advocacy to preserve insurance as a strong and independent pillar of the financial sector.” said Brian Esau, President & CEO of Red River Mutual.

“Red River Mutual’s renewed investment is a strong vote of confidence for the programs we deliver,” said IBAC CEO Peter Braid. “Red River clearly recognizes the important role that brokers play in advising and supporting consumers, as well as IBAC’s role in advocating for a strong and competitive insurance marketplace that benefits everyone. We greatly appreciate their continued partnership and their commitment to the broker channel.”

About Red River Mutual

Red River Mutual believes everyone has a right to feel safe and protected and to know that someone is looking out for them, while they’re watching out for others. With nearly 70,000 policyholders with homes, farms and businesses all the way from Big Whiteshell to the Rockies, Red River Mutual is committed to providing competitive insurance products that meet the changing needs of Canadians. Red River Mutual knows that it’s the people they protect that matter most. That’s why they’ve strived to be a positive force in the lives of their customers and their communities since 1875.

About IBAC:

Founded in 1921, the Insurance Brokers Association of Canada is the national voice of property and casualty insurance brokers, advocating for the interests of both insurance brokers and consumers to the Government of Canada. The Broker Identity Program (BIP) was launched in 1988 to promote the value and professionalism of the insurance broker to consumers, insurers and governments.

For further information, please contact:

Denys Bégin, Manager, Marketing & Communications
Insurance Brokers Association of Canada
416-367-1831 ext. 160 or [email protected]

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