Wynward remains a Full Partner of the Broker Identity Program for 2025
November 25, 2025
Toronto, November 25 2025 – The Insurance Brokers Association of Canada (IBAC) is pleased to announce that Wynward Insurance Group has maintained its support of the Broker Identity Program (BIP) at the Full Partner level.
The sponsorship from Wynward Insurance Groupwill support IBAC’s Broker Identity Program (BIP), a national advertising campaign that raises awareness of the significant value that insurance brokers provide for their clients – choice, advice and advocacy.
In addition, their investment will contribute to important IBAC initiatives including IBAC’s technology leadership, professional development of the broker workforce, and our strong and effective federal advocacy to maintain the separation of banking and insurance, which protects consumers and promotes a fair and competitive marketplace.
“Every day, we see firsthand that brokers are essential partners in helping policyholders understand and manage evolving risks, from climate-driven catastrophes to emerging liability exposures. Our support of IBAC and the Broker Identity Program demonstrates our confidence in the broker’s role as a trusted advisor and advocate. Wynward’s commitment to the broker channel remains more important today than ever, as Canadian commercial insurance buyers navigate an increasingly complex landscape.” Ken Bolt, President & CEO, Wynward Insurance Group “Wynward’s ongoing partnership speaks to their deep understanding of the broker channel and the important role brokers play in serving Canadians,” said Peter Braid, CEO of IBAC. “Their commitment extends beyond support — it reflects a shared vision of a resilient and dynamic marketplace where brokers continue to be trusted, professional advisors. We are deeply appreciative of Wynward’s steadfast support of IBAC’s national initiatives.”
About Wynward:
Established in 1920, Wynward Insurance Group is a national Property & Casualty insurer, operating in all Provinces and Territories. With offices throughout Canada, Wynward proudly serves customers from coast to coast, with its headquarters in Winnipeg. Wynward Insurance Group has a Financial Strength Rating of “A” (Excellent) from A.M. Best Company
About IBAC:
Founded in 1921, the Insurance Brokers Association of Canada is the national voice of property and casualty insurance brokers, advocating for the interests of both insurance brokers and consumers to the Government of Canada. The Broker Identity Program (BIP) was launched in 1988 to promote the value and professionalism of the insurance broker to consumers, insurers and governments.
For further information, please contact:
Sonia Sache, Senior Communications and Marketing Manager
Insurance Brokers Association of Canada
416-367-1831 ext. 160 or [email protected]