Wawanesa remains a Full Partner of the Broker Identity Program for 2025
November 18, 2025
Toronto, November, 2025 – The Insurance Brokers Association of Canada (IBAC) is pleased to announce that Wawanesa has maintained its support of the Broker Identity Program (BIP) at the Full Partner level.
The sponsorship from Wawanesa will support IBAC’s Broker Identity Program (BIP), a national advertising campaign that raises awareness of the significant value that insurance brokers provide for their clients – choice, advice and advocacy.
In addition, their investment will contribute to important IBAC initiatives including IBAC’s technology leadership, professional development of the broker workforce, and our strong and effective federal advocacy to maintain the separation of banking and insurance, which protects consumers and promotes a fair and competitive marketplace.
“As a 100% Canadian owned and operated mutual insurer, our strength lies in the enduring partnership we’ve built with brokers across our country who know their communities best,” said Evan Johnston, President and CEO of Wawanesa. “By combining their local expertise with our shared purpose, we’re able to better help Canadians protect what matters most and strengthen the places we live, work, and play.”said Evan Johnston, President and CEO Wawanesa .
“Wawanesa’s ongoing commitment to the broker channel reflects a shared belief that strong local relationships and trusted advice are at the heart of protecting Canadians,” said Peter Braid, CEO of IBAC. “This valued partnership strengthens our collective ability to serve communities and ensure that consumers benefit from real choice and expert guidance.”
About Wawanesa:
The Wawanesa Mutual Insurance Company, founded in 1896, is one of Canada’s largest mutual insurers, with over $4 billion in annual revenue and assets of $11.5 billion. Wawanesa Mutual, with its National Headquarters in Winnipeg, is the parent company of Wawanesa Life, which provides life insurance products and services throughout Canada, and Western Financial Group, which distributes personal and business insurance across Canada. Wawanesa proudly serves more than 1.87 million members in Canada. The company actively gives back to organizations that strengthen communities, donating more than $3.5 million annually to charitable organizations, including over $2 million annually in support of people on the front lines of climate change. Learn more at wawanesa.com.
About IBAC:
Founded in 1921, the Insurance Brokers Association of Canada is the national voice of property and casualty insurance brokers, advocating for the interests of both insurance brokers and consumers to the Government of Canada. The Broker Identity Program (BIP) was launched in 1988 to promote the value and professionalism of the insurance broker to consumers, insurers and governments.
For further information, please contact:
Sonia Sache, Senior Communications and Marketing Manager
Insurance Brokers Association of Canada
416-367-1831 ext. 160 or [email protected]