Skip to content

August 15, 2023

Toronto, August 15, 2023 – The Insurance Brokers Association of Canada (IBAC) is pleased to announce that the Wawanesa Mutual Insurance Company (Wawanesa) has maintained its support of the Broker Identity Program at the Full Partner level.

Wawanesa’s sponsorship will support IBAC’s Broker Identity Program, a national advertising campaign that raises awareness of the significant value that insurance brokers provide for their clients – choice, advice and advocacy.

In addition, Wawanesa’s investment will contribute to important IBAC initiatives, including IBAC’s technology leadership, professional development of the broker workforce, and their strong and effective federal advocacy to maintain the separation of banking and insurance, which protects consumers and promotes a fair and competitive marketplace.

“Brokers go the extra mile for Canadians every single day,” said Graham Haigh, Wawanesa’s Chief Operations Officer – West. “That’s why we’re proud to partner with brokers and help make sure more people understand the essential role independent insurance brokers play in protecting Canadian families and businesses. In addition to our support for the Broker Identity Program, Wawanesa is also teaming-up with brokers from across Canada to share stories of the many ways brokers go the extra mile in service of our members.”

“Wawanesa has always been a strong champion for the broker channel,” said IBAC CEO Peter Braid. “By distributing their products only through brokers, Wawanesa demonstrates a deep commitment to putting customers first and ensuring they have the advice and support they need to make informed choices. We greatly value our partnership with Wawanesa, which also includes collaboration on technology initiatives and the lead role they play to advance broker connectivity.”

About The Wawanesa Mutual Insurance Company

The Wawanesa Mutual Insurance Company, founded in 1896, is one of Canada’s largest mutual insurers, with over $4 billion in annual revenue and assets of nearly $12 billion. Wawanesa Mutual, with executive offices in Winnipeg, is the parent company of Wawanesa General, which offers property and casualty insurance in California and Oregon; Wawanesa Life, which provides life insurance products and services throughout Canada; and Western Financial Group, which distributes personal and business insurance across Canada. Wawanesa proudly serves more than two million members in Canada and the United States. Wawanesa actively gives back to organizations that strengthen communities where it operates, donating well above internationally recognized benchmarks for excellence in corporate philanthropy. Learn more at

About IBAC:

Founded in 1921, the Insurance Brokers Association of Canada is the national voice of property and casualty insurance brokers, advocating for the interests of both insurance brokers and consumers to the Government of Canada. The Broker Identity Program (BIP) was launched in 1988 to promote the value and professionalism of the insurance broker to consumers, insurers and governments.

For further information, please contact:

Denys Bégin, Manager, Marketing & Communications
Insurance Brokers Association of Canada
416-367-1831 ext. 160 or [email protected]

Back to News