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September 27, 2022

Toronto, August 29, 2022 – The Insurance Brokers Association of Canada (IBAC) is pleased to announce that the Wawanesa Mutual Insurance Company (Wawanesa) has maintained its support of the Broker Identity Program at the Full Partner level.

Wawanesa’s sponsorship will support IBAC’s Broker Identity Program, a national advertising campaign that raises awareness of the significant value that insurance brokers provide for their clients – choice, advice and advocacy.

In addition, Wawanesa’s investment will contribute to important IBAC initiatives, including IBAC’s technology leadership, professional development of the broker workforce, and their strong and effective federal advocacy to maintain the separation of banking and insurance, which protects consumers and promotes a fair and competitive marketplace.

“Independent insurance brokers are the strongest advocates for customers in our shared communities, and essential to making sure Canadians get the right coverage,” said Carol Jardine, Wawanesa’s President of Canadian P&C Operations. “I want to thank Canada’s insurance brokers for everything they have done over the past few years, through the pandemic, catastrophic weather events, challenging market conditions and more. Time and again, you’ve proved brokers are an essential service. That’s why Wawanesa is honoured to partner and invest in programs and resources to help brokers strengthen relationships, grow their business, and protect their strong market share.”
IBAC Chief Executive Officer Peter Braid added: “Wawanesa is a valued partner of IBAC and a strong champion for the broker channel. We appreciate their unwavering belief in insurance brokers, and their understanding of the value that brokers bring to their clients. This renewed investment reflects our shared commitment to ensuring that insurance consumers are well served, especially in difficult times.”

About The Wawanesa Mutual Insurance Company

The Wawanesa Mutual Insurance Company, founded in 1896, is one of Canada’s largest mutual insurers, with over $4 billion in annual revenue and assets of $12 billion. Wawanesa Mutual, with executive offices in Winnipeg, is the parent company of Wawanesa General, which offers property and casualty insurance in California and Oregon; Wawanesa Life, which provides life insurance products and services throughout Canada; and Western Financial Group, which distributes personal and business insurance across Canada. Wawanesa proudly serves more than two million policyholders in Canada and the United States. Wawanesa actively gives back to organizations that strengthen communities where it operates, donating well above internationally recognized benchmarks for excellence in corporate philanthropy. Learn more at

About IBAC:

Founded in 1921, the Insurance Brokers Association of Canada is the national voice of property and casualty insurance brokers, advocating for the interests of both insurance brokers and consumers to the Government of Canada. The Broker Identity Program (BIP) was launched in 1988 to promote the value and professionalism of the insurance broker to consumers, insurers and governments.

For further information, please contact:

Denys Bégin, Manager, Marketing & Communications
Insurance Brokers Association of Canada
416-367-1831 ext. 160 or [email protected]

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