Wawanesa Insurance renews IBAC partnership for 2026
June 30, 2026
Toronto, June 30, 2026 – The Insurance Brokers Association of Canada (IBAC) is pleased to announce that Wawanesa Insurance (Wawanesa) has maintained its support of the Broker Identity Program at the Magenta Level.
Wawanesa’s sponsorship will support IBAC’s Broker Identity Program, a national advertising campaign that raises awareness of the significant value that insurance brokers provide for their clients – choice, advice and advocacy.
In addition, Wawanesa’s investment will contribute to important IBAC initiatives, including IBAC’s technology leadership, professional development of the broker workforce, and their strong and effective federal advocacy to maintain the separation of banking and insurance, which protects consumers and promotes a fair and competitive marketplace.
“We’ve always believed the best way to buy insurance is through an independent broker,” said Evan Johnston, President and CEO of Wawanesa. “These trusted advisors play a vital role in their communities, helping Canadians navigate complex risks and take meaningful action to protect what matters most. We’re proud to continue our longstanding investment in the broker ecosystem that has made our sector strong.”
“Wawanesa is a valued partner of IBAC and a strong champion for the broker channel,” said Peter Braid, IBAC CEO. “We greatly appreciate their confidence in the significant value that brokers bring to their clients. This renewed investment reflects our shared commitment to ensuring that insurance consumers get the expert advice and support that enables them to make informed choices that meet their needs”
About The Wawanesa Mutual Insurance Company
Founded in 1896, The Wawanesa Mutual Insurance Company is one of Canada’s largest mutual insurers, 100% owned by its members, with more than $4.1 billion in annual revenue and $12.5 billion in assets. Headquartered in Winnipeg, Wawanesa is the parent company of Wawanesa Life, which provides life insurance solutions throughout Canada, and Western Financial Group, a leading national distributor of personal and business insurance. In March of 2026, Wawanesa entered into an agreement to acquire Everest Insurance Company of Canada to strengthen its commercial insurance capabilities and advance its long-term growth strategy.
Wawanesa proudly serves more than 1.8 million members across Canada. The company actively gives back to organizations that strengthen communities, donating more than $4 million annually to charitable organizations, including more than $2 million each year in support of people on the front lines of climate change. Learn more at wawanesa.com.
About IBAC:
Founded in 1921, the Insurance Brokers Association of Canada is the national voice of property and casualty insurance brokers, advocating for the interests of both insurance brokers and consumers to the Government of Canada. The Broker Identity Program (BIP) was launched in 1988 to promote the value and professionalism of the insurance broker to consumers, insurers and governments.
For further information, please contact:
Liz Scott
Director, Board & Stakeholder Relations
Insurance Brokers Association of Canada
Michel Rosset
Manager, Corporate Communications & Media Relations
The Wawanesa Mutual Insurance Company