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May 13, 2024

Toronto, May 13, 2024 – The Insurance Brokers Association of Canada (IBAC) is pleased to announce that Unica Insurance Inc. (Unica) has maintained its support of the Broker Identity Program (BIP) at the Full Partner level.

Unica’s sponsorship will support IBAC’s Broker Identity Program (BIP), a national advertising campaign that raises awareness of the significant value that insurance brokers provide for their clients – choice, advice and advocacy.

In addition, their investment will contribute to important IBAC initiatives including IBAC’s technology leadership, professional development of the broker workforce, and our strong and effective federal advocacy to maintain the separation of banking and insurance, which protects consumers and promotes a fair and competitive marketplace.

“Unica’s enduring partnership with IBAC is something I am incredibly proud of, one that is built on shared values and a collective vision for the future of insurance. In an ever-changing consumer landscape that offers seemingly countless options for insurance customers, only brokers can provide the expertise, professionalism and claims advocacy that best serve our policyholders. These characteristics align perfectly with the Unica brand,” said Unica’s Senior VP of Operations Jennifer Ronca.

“IBAC greatly appreciates Unica’s longstanding partnership and their support for the broker channel,” said IBAC CEO Peter Braid. “Their renewed investment signifies a strong commitment to insurance consumers, and a recognition of the significant value that brokers bring to the insurance experience, providing expert advice and service to the customers we jointly serve.”

About Unica Insurance Inc.

Founded in 1955, Unica Insurance provides innovative niche Commercial and Personal Insurance solutions to protect VIP clients’ homes, vehicles and businesses. Delivering best-in-class insurance protection backed by a renowned claims experience, Unica allows its customers to safeguard their hard-earned assets and protect their momentum. Unica is a subsidiary of Beneva Insurance Company, one of the largest property & casualty insurers in Canada. Unica’s products are delivered exclusively through a network of select professional insurance brokers across Ontario. For more information, visit or follow us @unicainsurance.

About IBAC:

Founded in 1921, the Insurance Brokers Association of Canada is the national voice of property and casualty insurance brokers, advocating for the interests of both insurance brokers and consumers to the Government of Canada. The Broker Identity Program (BIP) was launched in 1988 to promote the value and professionalism of the insurance broker to consumers, insurers and governments.

For further information, please contact:

Denys Bégin, Manager, Marketing & Communications
Insurance Brokers Association of Canada
416-367-1831 ext. 160 or [email protected]

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