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June 7, 2022

Toronto, June 7, 2022 – The Insurance Brokers Association of Canada (IBAC) is pleased to announce that Unica Insurance Inc. (Unica) has maintained its support of the Broker Identity Program (BIP) at the Full Partner level.

Unica’s sponsorship will support IBAC’s Broker Identity Program (BIP), a national advertising campaign that raises awareness of the significant value that insurance brokers provide for their clients – choice, advice and advocacy.

In addition, their investment will contribute to important IBAC initiatives including IBAC’s technology leadership, professional development of the broker workforce, and our strong and effective federal advocacy to maintain the separation of banking and insurance, which protects consumers and promotes a fair and competitive marketplace.

“Unica is proud to continue its partnership with IBAC in support of the important work they do through the Broker Identity Program. Unica strongly believes in the value of the broker and the expertise, advocacy and in-depth product knowledge they provide to our target customer,” said Unica Senior VP of Operations Jennifer Ronca.

“Unica is a valued IBAC partner that is fully committed to conducting business exclusively through the broker channel,” said IBAC CEO Peter Braid. “We greatly appreciate their renewed investment, which reaffirms and underscores the significant value that brokers bring to the insurance experience.”

About Unica Insurance Inc.

Founded in 1955, Unica Insurance provides innovative niche Commercial and VIP Personal Insurance solutions to protect high net worth clients’ homes, vehicles and businesses. Delivering best-in-class insurance protection backed by a renowned claims experience, Unica allows its customers to safeguard their hard-earned assets and protect their momentum. Unica is a subsidiary of La Capitale General Insurance, one of the largest property & casualty insurers in Canada. Our products are delivered exclusively through a network of select professional insurance brokers across Ontario. For more information, visit or follow us @unicainsurance.

About IBAC:

Founded in 1921, the Insurance Brokers Association of Canada is the national voice of over 38,000 property and casualty insurance brokers, advocating for the interests of both insurance brokers and consumers to the Government of Canada. The Broker Identity Program (BIP) was launched in 1988 to promote the value and professionalism of the insurance broker to consumers, insurers and governments.

For further information, please contact

Denys Bégin, Manager, Marketing & Communications
Insurance Brokers Association of Canada
416-367-1831 ext. 160 or [email protected]

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