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August 28, 2024

Toronto, August 28, 2024 – The Insurance Brokers Association of Canada (IBAC) is pleased to announce that Trisura Guarantee Insurance Company has maintained its support of the Broker Identity Program (BIP) at the Full Partner level.

Trisura’s sponsorship will support IBAC’s Broker Identity Program (BIP), a national advertising campaign that raises awareness of the significant value that insurance brokers provide for their clients – choice, advice and advocacy.

In addition, their investment will contribute to important IBAC initiatives including IBAC’s technology leadership, professional development of the broker workforce, and our strong and effective federal advocacy to maintain the separation of banking and insurance, which protects consumers and promotes a fair and competitive marketplace.

“Trisura is pleased to continue our investment and support as a Full Partner for IBAC’s Broker Identity Program (BIP). said Chris Sekine, President and CEO of Trisura Guarantee. “Trisura appreciates the critical role of a broker and we are excited to collaborate with IBAC to provide members access to resources and education to expand their expertise.”

“IBAC welcomes Trisura’s ongoing partnership and support,” said IBAC CEO Peter Braid. “This renewed investment underscores the value of working with an insurance broker, and demonstrates Trisura’s strong commitment to providing an optimal experience for clients served by the broker channel.”

About Trisura Guarantee

Trisura is a leading North American specialty insurer focused on Surety, Corporate Insurance, Fronting and Warranty. At Trisura, we believe that insurance can be done better and strive to achieve this in all we do.

About IBAC:

Founded in 1921, the Insurance Brokers Association of Canada is the national voice of property and casualty insurance brokers, advocating for the interests of both insurance brokers and consumers to the Government of Canada. The Broker Identity Program (BIP) was launched in 1988 to promote the value and professionalism of the insurance broker to consumers, insurers and governments.

For further information, please contact:

Denys Bégin, Manager, Marketing & Communications
Insurance Brokers Association of Canada
416-367-1831 ext. 160 or [email protected]

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