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April 17, 2023

Toronto, April 17, 2023 – The Insurance Brokers Association of Canada (IBAC) is pleased to announce that Trisura Guarantee Insurance Company has maintained its support of the Broker Identity Program (BIP) at the Full Partner level.

Trisura’s sponsorship will support IBAC’s Broker Identity Program (BIP), a national advertising campaign that raises awareness of the significant value that insurance brokers provide for their clients – choice, advice and advocacy.

In addition, their investment will contribute to important IBAC initiatives including IBAC’s technology leadership, professional development of the broker workforce, and our strong and effective federal advocacy to maintain the separation of banking and insurance, which protects consumers and promotes a fair and competitive marketplace.

“Trisura recognizes the critical role that brokers provide and we are proud to continue our investment and support as a Full Partner with IBAC’s Broker Identity Program” said Chris Sekine, President and CEO of Trisura Guarantee. “Trisura partners with brokers across Canada and the BIP program provides them with access to essential support, education and resources helping them to grow their business and strengthen relationships. ”

“Trisura is a valued IBAC partner that is fully committed to offering their specialty insurance products through the broker channel,” said IBAC CEO Peter Braid. We greatly appreciate their continued investment, which reaffirms and underscores the significant value that brokers bring to the insurance experience.”

About Trisura Guarantee

Trisura is a North American specialty insurance and surety provider. We create custom insurance solutions for a niche industry of corporate clients, through a select broker network. Founded in 2006 on the premise that the insurance business can be done better, Trisura focusses on exceptional service for all our partners.

Trisura is a subsidiary of Trisura Group Ltd., a leading international specialty insurance provider. The group’s operating subsidiaries include a Canadian specialty insurance company and a US specialty insurance company. Trisura Group Ltd. is listed on the Toronto Stock Exchange under the symbol “TSU.”

About IBAC:

Founded in 1921, the Insurance Brokers Association of Canada is the national voice of property and casualty insurance brokers, advocating for the interests of both insurance brokers and consumers to the Government of Canada. The Broker Identity Program (BIP) was launched in 1988 to promote the value and professionalism of the insurance broker to consumers, insurers and governments.

For further information, please contact:

Denys Bégin, Manager, Marketing & Communications
Insurance Brokers Association of Canada
416-367-1831 ext. 160 or [email protected]

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