Travelers Canada Renews Full Partner Sponsorship of the Broker Identity Program for 2024
September 4, 2024
Toronto, September 4, 2024 – The Insurance Brokers Association of Canada (IBAC) is pleased to announce that Travelers Canada extended its support of the Broker Identity Program (BIP) at the Full Partner level.
Travelers Canada’s sponsorship will support IBAC’s Broker Identity Program (BIP), a national advertising campaign that raises awareness of the significant value that insurance brokers provide for their clients – choice, advice and advocacy.
In addition, Travelers Canada’s investment will contribute to important IBAC initiatives including IBAC’s technology leadership, professional development of the broker workforce, and our strong and effective federal advocacy to maintain the separation of banking and insurance, which protects consumers and promotes a fair and competitive marketplace.
“Brokers serve a critical role in our industry, not only as an invaluable part of our business, but also in providing counsel to our customers,” said Heather Masterson, President & CEO of Travelers Canada. “We are committed to raising awareness of the important service brokers bring to the table, and we’re proud to continue supporting the Broker Identity Program at Full Partner level.”
“Travelers’ prominence in the Canadian insurance marketplace reflects their commitment to customer service excellence,” said IBAC CEO Peter Braid. “This renewed investment demonstrates their strong support for the broker channel as the best way to provide security and peace of mind for insurance consumers. We greatly appreciate their continued support. ”
About IBAC:
Founded in 1921, the Insurance Brokers Association of Canada is the national voice of property and casualty insurance brokers, advocating for the interests of both insurance brokers and consumers to the Government of Canada. The Broker Identity Program (BIP) was launched in 1988 to promote the value and professionalism of the insurance broker to consumers, insurers and governments.
For further information, please contact:
Denys Bégin, Manager, Marketing & Communications
Insurance Brokers Association of Canada
416-367-1831 ext. 160 or [email protected]