Sovereign Insurance renews IBAC partnership for 2026

September 30, 2026

Toronto, September 30, 2026 – The Insurance Brokers Association of Canada (IBAC) is pleased to
announce that Sovereign General Insurance Company (Sovereign Insurance) has maintained its
support of the Broker Identity Program (BIP) at the Magenta Level.
Sovereign’s sponsorship will support IBAC’s Broker Identity Program (BIP), a national
advertising campaign that raises awareness of the significant value that insurance brokers
provide for their clients – choice, advice and advocacy.
In addition, their investment will contribute to important IBAC initiatives including IBAC’s technology
leadership, professional development of the broker workforce, and our strong and effective federal
advocacy to maintain the separation of banking and insurance, which protects consumers and
promotes a fair and competitive marketplace.
“Brokers play an essential role in helping Canadian businesses understand risk, navigate uncertainty
and build resilience for the future,” said Colette Taylor, EVP & Chief Operating Officer at Sovereign
Insurance. “Our continued partnership with IBAC reflects our commitment to a strong, modern and
sustainable broker channel, and to investing in the people, advocacy and innovation that will help
move our industry forward.” 
“Sovereign Insurance’s continued partnership demonstrates a shared commitment to the future
of the broker channel,” said Peter Braid, IBAC CEO. “Their support helps IBAC advance
important advocacy, education, and industry initiatives that strengthen the role of insurance
brokers and enhance the value they provide to their commercial clients and businesses across
the country. We are pleased to continue this important collaboration.”

About Sovereign Insurance

Proudly Canadian since 1953, Sovereign Insurance is a boutique by design, purpose-driven
insurance provider focused on protecting Canadian businesses and the people they serve.
Partnership is at the heart of how we do that. When strengths come together, performance builds
and results compound.

That’s the Crown Effect.

Sovereign is a wholly owned subsidiary of The Co-operators General Insurance Company, a leading
Canadian provider of multi-line insurance products with assets of $9 billion. Sovereign operates in
six offices across Canada and is proud to carry an AM Best A (Excellent) rating. To learn more, visit
www.sovereigninsurance.ca.

About IBAC:

Founded in 1921, the Insurance Brokers Association of Canada is the national voice of property and
casualty insurance brokers, advocating for the interests of both insurance brokers and consumers to
the Government of Canada. The Broker Identity Program (BIP) was launched in 1988 to promote the
value and professionalism of the insurance broker to consumers, insurers and governments.

For further information, please contact:
Liz Scott
Director, Board & Stakeholder Relations
Insurance Brokers Association of Canada
[email protected]
www.ibac.ca