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June 13, 2022

Toronto, June 13, 2022 – The Insurance Brokers Association of Canada (IBAC) is pleased to announce that Saskatchewan Mutual Insurance (SMI) has maintained its support of the Broker Identity Program (BIP) at the Full Partner level.

The sponsorship from SMI will support IBAC’s Broker Identity Program (BIP), a national advertising campaign that raises awareness of the significant value that insurance brokers provide for their clients – choice, advice and advocacy.

In addition, their investment will contribute to important IBAC initiatives including IBAC’s technology leadership, professional development of the broker workforce, and our strong and effective federal advocacy to maintain the separation of banking and insurance, which protects consumers and promotes a fair and competitive marketplace.

“We are excited to once again be a Full Partner with the Broker Identity Program in 2022. We understand that brokers don’t just sell insurance; they provide the professional knowledge needed to guide customers through the complicated process of protecting their assets. Brokers offer empathetic support to policyholders through the claims procedure and deliver the peace of mind that clients deserve throughout the entire insurance journey,” said Saskatchewan Mutual Insurance’s President & CEO Shelley Willick.

“IBAC welcomes SMI’s renewed investment and their ongoing partnership,” said IBAC CEO Peter Braid. “We greatly appreciate SMI’s commitment to the broker channel and their recognition of the significant value that brokers provide in advising and assisting customers with their insurance needs.”

About Saskatchewan Mutual Insurance (SMI)

SMI is a federally regulated property and casualty insurance company operating successfully in Saskatchewan, Alberta and Manitoba with annual direct written premiums of $100 million. As a mutual, the Company’s Policyholders have voting rights and annually have the opportunity to participate in the election of the Board of Directors that oversees and sets strategic direction for the organization. Earnings are retained to support future growth, to maintain a strong capital position and to help keep insurance rates low for its policyholders.

In 1908, a group of Saskatchewan farmers founded SMI in order to create ready access to affordable insurance protection. With that pioneer spirit in mind, SMI has prospered for over 110 years, providing security and service to its many policyholders. SMI has approximately 90 employees and distributes its products through the brokerage system. The Company’s head office is located in Saskatoon with service offices in Calgary, Regina and Winnipeg.

Saskatchewan Mutual Insurance Company is dedicated to providing security for its policyholders and employees. Building on an historical foundation of integrity, commitment and superior service, SMI will successfully meet the challenges of the future through strategic planning and innovation. For more information on SMI, please visit,

About IBAC:

Founded in 1921, the Insurance Brokers Association of Canada is the national voice of over 38,000 property and casualty insurance brokers, advocating for the interests of both insurance brokers and consumers to the Government of Canada. The Broker Identity Program (BIP) was launched in 1988 to promote the value and professionalism of the insurance broker to consumers, insurers and governments.

For further information, please contact:

Denys Bégin, Manager, Marketing & Communications
Insurance Brokers Association of Canada
416-367-1831 ext. 160 or [email protected]

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