SGI CANADA and Coachman remain a Full Partner of the Broker Identity Program for 2024
October 29, 2024
Toronto, October 29, 2024 – The Insurance Brokers Association of Canada (IBAC) is pleased to announce that SGI CANADA and its subsidiary company, Coachman Insurance, remain supportive of the Broker Identity Program (BIP) at the Full Partner level.
The sponsorship from SGI CANADA will support IBAC’s Broker Identity Program (BIP), a national advertising campaign that raises awareness of the significant value that insurance brokers provide for their clients – choice, advice and advocacy.
In addition, their investment will contribute to important IBAC initiatives including IBAC’s technology leadership, professional development of the broker workforce, and our strong and effective federal advocacy to maintain the separation of banking and insurance, which protects consumers and promotes a fair and competitive marketplace.
“It’s a privilege to continue supporting IBAC and the great work they do on behalf of brokers. Brokers are the face of our industry and the key points of guidance and advice. National advocacy ensures the role of the broker is front of mind in this rapidly evolving space,” says Andrew Voroney, EVP, Chief Operating Officer of SGI CANADA.
SGI CANADA is a valued IBAC partner and a strong supporter of the broker channel,” said IBAC CEO Peter Braid. “This investment underscores the important role of brokers in the insurance marketplace, and highlights the essential broker benefit of providing expert advice and assisting consumers with their insurance needs.”
About SGI CANADA and Coachman
SGI CANADA offers competitive property and casualty insurance products in Saskatchewan, Alberta, Ontario, Manitoba and British Columbia, and also under the Coachman Insurance Company in Ontario. Visit www.sgicanada.ca for more information.
About IBAC:
Founded in 1921, the Insurance Brokers Association of Canada is the national voice of over 38,000 property and casualty insurance brokers, advocating for the interests of both insurance brokers and consumers to the Government of Canada. The Broker Identity Program (BIP) was launched in 1988 to promote the value and professionalism of the insurance broker to consumers, insurers and governments.
For further information, please contact:
Denys Bégin, Consultant, Marketing & Communications
Insurance Brokers Association of Canada
416-367-1831 ext. 160 or [email protected]