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June 20, 2022

Toronto, June 20, 2022 – The Insurance Brokers Association of Canada (IBAC) is pleased to announce that SGI CANADA and its subsidiary company, Coachman Insurance, remain supportive of the Broker Identity Program (BIP) at the Full Partner level.

The sponsorship from SGI CANADA will support IBAC’s Broker Identity Program (BIP), a national advertising campaign that raises awareness of the significant value that insurance brokers provide for their clients – choice, advice and advocacy.

In addition, their investment will contribute to important IBAC initiatives including IBAC’s technology leadership, professional development of the broker workforce, and our strong and effective federal advocacy to maintain the separation of banking and insurance, which protects consumers and promotes a fair and competitive marketplace.

“We are pleased to be a Full Partner of the BIP again this year ” says Paul Mlodzik, EVP and Chief Customer Officer of SGI CANADA. “As a company 100% committed to broker distribution, SGI knows the value of local knowledge and advice, and we are proud to support these initiatives.”

“We greatly appreciate SGI CANADA’s renewed investment and the continuation of our long-standing partnership,” said IBAC CEO Peter Braid. “SGI’s business model of offering products exclusively through the broker channel is a strong vote of confidence in the important role of the insurance broker, and clearly demonstrates a deep commitment to customer service excellence,”

About SGI CANADA and Coachman

SGI CANADA offers competitive property and casualty insurance products in Saskatchewan, Alberta, Ontario, Manitoba and British Columbia, and also under the Coachman Insurance Company in Ontario. Visit for more information.

About IBAC:

Founded in 1921, the Insurance Brokers Association of Canada is the national voice of over 38,000 property and casualty insurance brokers, advocating for the interests of both insurance brokers and consumers to the Government of Canada. The Broker Identity Program (BIP) was launched in 1988 to promote the value and professionalism of the insurance broker to consumers, insurers and governments.

For further information, please contact:

Denys Bégin, Manager, Marketing & Communications
Insurance Brokers Association of Canada
416-367-1831 ext. 160 or [email protected]

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