Sandbox Mutual Insurance remains a Full Partner of the Broker Identity Program for 2024

September 3, 2024

Toronto, September 3, 2024 – The Insurance Brokers Association of Canada (IBAC) is pleased to announce that Sandbox Mutual Insurance has maintained its support of the Broker Identity Program (BIP) at the Full Partner level.

The sponsorship from Sandbox will support IBAC’s Broker Identity Program (BIP), a national advertising campaign that raises awareness of the significant value that insurance brokers provide for their clients – choice, advice and advocacy.

In addition, their investment will contribute to important IBAC initiatives including IBAC’s technology leadership, professional development of the broker workforce, and our strong and effective federal advocacy to maintain the separation of banking and insurance, which protects consumers and promotes a fair and competitive marketplace.

“We’re thrilled to continue as a Full Partner of IBAC’s Broker Identity Program in 2024,” says Shelley Willick, President and CEO of Sandbox. “At Sandbox, we recognize that brokers play a crucial role beyond just selling insurance. They are trusted advisors who guide clients through the complexities of insurance with their expertise and personalized advice. We deeply appreciate and honor the vital contributions brokers make to the industry and the invaluable support they offer to policyholders.”

“IBAC welcomes Sandbox’s renewed investment and their continued partnership,” said IBAC CEO Peter Braid. “We also appreciate their commitment to serving consumers exclusively through brokers, which clearly demonstrates their customer-first approach and their strong support for the insurance broker profession.”

About Sandbox Mutual Insurance

Sandbox Mutual Insurance provides trusted and reliable home, auto, commercial, and farm insurance to policyholders in partnership with valued brokers across Saskatchewan, Alberta, and Manitoba. With a focus on providing delightfully simple insurance, Sandbox is committed to meeting the evolving needs of our customers.

About IBAC:

Founded in 1921, the Insurance Brokers Association of Canada is the national voice of property and casualty insurance brokers, advocating for the interests of both insurance brokers and consumers to the Government of Canada. The Broker Identity Program (BIP) was launched in 1988 to promote the value and professionalism of the insurance broker to consumers, insurers and governments.

Media contact

Chelsea Beaton, Manager, Brand
Sandbox Mutual Insurance
[email protected]

For further information, please contact:

Denys Bégin, Manager, Marketing & Communications
Insurance Brokers Association of Canada
416-367-1831 ext. 160 or [email protected]