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June 25, 2024

Toronto, June 25, 2024 – The Insurance Brokers Association of Canada (IBAC) is pleased to announce that Red River Mutual has maintained its support of the Broker Identity Program (BIP) at the Full Partner level.

Red River’s sponsorship will support IBAC’s Broker Identity Program (BIP), a national advertising campaign that raises awareness of the significant value that insurance brokers provide for their clients – choice, advice and advocacy.

In addition, their investment will contribute to important IBAC initiatives including IBAC’s technology leadership, professional development of the broker workforce, and our strong and effective federal advocacy to maintain the separation of banking and insurance, which protects consumers and promotes a fair and competitive marketplace.

“Alongside IBAC, we are supporting resilience in the insurance industry,” says Brenda Gibson, President & CEO of Red River Mutual. “Their initiatives provide brokers with the education, resources, and confidence they need to continue providing benefit to Canadians, and we are excited to continue our partnership in support of that leadership.”

“Red River Mutual’s renewed investment is a strong vote of confidence for the programs we deliver,” said IBAC CEO Peter Braid. “Red River clearly recognizes the important role that brokers play in advising consumers and serving their insurance needs. We greatly appreciate their continued partnership and their commitment to the broker channel.”

About Red River Mutual:

With policyholders with homes, farms, and businesses all the way from Thunder Bay to the Rockies, Red River Mutual is committed to providing competitive insurance products that meet the changing needs of Canadians. As a company, we know that it’s the people we protect that matter most. That’s why we’ve strived to be a positive force in the lives of our customers and their communities since 1875.

About IBAC:

Founded in 1921, the Insurance Brokers Association of Canada is the national voice of property and casualty insurance brokers, advocating for the interests of both insurance brokers and consumers to the Government of Canada. The Broker Identity Program (BIP) was launched in 1988 to promote the value and professionalism of the insurance broker to consumers, insurers and governments.

For further information, please contact:

Denys Bégin, Manager, Marketing & Communications
Insurance Brokers Association of Canada
416-367-1831 ext. 160 or [email protected]

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