Portage Mutual Renews IBAC Partnership for 2026
June 3, 2026
Toronto, June 3, 2026 – The Insurance Brokers Association of Canada (IBAC) is pleased to announce that The Portage la Prairie Mutual Insurance Company (Portage Mutual) has maintained its support of the Broker Identity Program (BIP) at the Magenta Level.
Portage Mutual’s sponsorship will support IBAC’s Broker Identity Program (BIP), a national advertising campaign that raises awareness of the significant value that insurance brokers provide for their clients – choice, advice and advocacy.
In addition, their investment will contribute to important IBAC initiatives including IBAC’s technology leadership, professional development of the broker workforce, and our strong and effective federal advocacy to maintain the separation of banking and insurance, which protects consumers and promotes a fair and competitive marketplace.
“Portage Mutual is honored to continue its partnership with IBAC and proudly supports the Broker Identity Program. This collaboration reflects our unwavering commitment to the broker channel and underscores our dedication to empowering brokers with the tools they need to thrive and grow.” states Portage Mutual President & CEO, Wayne Wyborn.
IBAC CEO Peter Braid adds: “We are very pleased that Portage Mutual has renewed their long-standing partnership with IBAC. This investment demonstrates their strong support for the broker channel and their commitment to customer service. By delivering their products excusively through brokers, Portage ensures that customers benefit from the expert advice and choice that brokers provide.”
About Portage Mutual Insurance Company
The Portage la Prairie Mutual Insurance Company was founded in October 1884 based on the underlying principles of security, integrity, hard work, and personalized service. As a 100% Canadian-owned mutual insurance company, the success of Portage Mutual depends upon serving policyholders with fairness and showing genuine concern for their security. We do this by providing reasonably priced, flexible insurance products and by supporting our brokers with exemplary service. At Portage Mutual, we believe that doing business with integrity never goes out of style. It is as important today as it was when we began over 140 years ago, and it is part of what makes Portage Mutual customers so loyal.
About IBAC:
Founded in 1921, the Insurance Brokers Association of Canada is the national voice of property and casualty insurance brokers, advocating for the interests of both insurance brokers and consumers to the Government of Canada. The Broker Identity Program (BIP) was launched in 1988 to promote the value and professionalism of the insurance broker to consumers, insurers and governments.
For further information, please contact:
Liz Scott
Director, Board & Stakeholder Relations
Insurance Brokers Association of Canada
[email protected]
www.ibac.ca