Portage Mutual remains a Full Partner of the Broker Identity Program for 2025
November 7, 2025
Toronto, November, 2025 – The Insurance Brokers Association of Canada (IBAC) is pleased to announce that Portage Mutual has maintained its support of the Broker Identity Program (BIP) at the Full Partner level.
The sponsorship from Portage Mutualwill support IBAC’s Broker Identity Program (BIP), a national advertising campaign that raises awareness of the significant value that insurance brokers provide for their clients – choice, advice and advocacy.
In addition, their investment will contribute to important IBAC initiatives including IBAC’s technology leadership, professional development of the broker workforce, and our strong and effective federal advocacy to maintain the separation of banking and insurance, which protects consumers and promotes a fair and competitive marketplace.
“Portage Mutual is proud to once again sponsor IBAC and support the Broker Identity Program. This ongoing partnership highlights our unwavering commitment to excellence and our dedication to equipping brokers with the resources they need to succeed.”, said Wayne Wyborn, President and CEO at Portage Mutual
“We appreciate Portage’s continued partnership and their broker-first business model, which reflects a genuine commitment to working hand in hand with brokers to serve Canadians and strengthen communities across the country. Their investment helps advance IBAC’s key priorities and reinforces the essential role brokers play in delivering trusted advice and protection.”
— Peter Braid, CEO, Insurance Brokers Association of Canada
About Portage Mutual:
Portage Mutual Insurance is a policyholder owned property and casualty insurance company established in 1884. The company offers a wide range of home, business, farm, and automobile insurance products tailored to policyholders’ needs and distributed exclusively through over 600 professional insurance brokerages across Canada. In 2024, the company had gross written premiums of $350 million. Its Head Office is in Portage la Prairie, Manitoba. For more information visit: www.portagemutual.com
About IBAC:
Founded in 1921, the Insurance Brokers Association of Canada is the national voice of property and casualty insurance brokers, advocating for the interests of both insurance brokers and consumers to the Government of Canada. The Broker Identity Program (BIP) was launched in 1988 to promote the value and professionalism of the insurance broker to consumers, insurers and governments.
For further information, please contact:
Sonia Sache, Senior Communications and Marketing Manager
Insurance Brokers Association of Canada
416-367-1831 ext. 160 or [email protected]