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June 24, 2024

Toronto, June 24, 2024 – The Insurance Brokers Association of Canada (IBAC) is pleased to announce that The Portage la Prairie Mutual Insurance Company (Portage Mutual) has maintained its support of the Broker Identity Program (BIP) at the Full Partner level.

Portage Mutual’s sponsorship will support IBAC’s Broker Identity Program (BIP), a national advertising campaign that raises awareness of the significant value that insurance brokers provide for their clients – choice, advice and advocacy.

In addition, their investment will contribute to important IBAC initiatives including IBAC’s technology leadership, professional development of the broker workforce, and our strong and effective federal advocacy to maintain the separation of banking and insurance, which protects consumers and promotes a fair and competitive marketplace.

“Portage Mutual is honoured to continue its partnership with IBAC and proudly supports the Broker Identity Program. This collaboration reflects our commitment to excellence and our dedication to empowering brokers with the tools they need to thrive in the industry.” states Portage Mutual President & CEO, Wayne Wyborn .

IBAC Chief Executive Officer Peter Braid added: “We greatly appreciate Portage Mutual’s long-standing support and partnership. Their renewed investment clearly demonstrates their strong commitment to the broker channel, and underscores our shared priority of putting customers first.”

About Portage Mutual Insurance Company

“The Portage la Prairie Mutual Insurance Company, with a rich history dating back to October 1884, was founded on security, integrity, hard work, and personalized service. As a 100% Canadian-owned mutual insurance company, the success of Portage Mutual depends upon serving policyholders with fairness and showing genuine concern for their security. We provide reasonably priced, flexible insurance products and support our brokers with exemplary service. At Portage Mutual, doing business with integrity never goes out of style. It is as vital today as it was when we began 140 years ago and is part of what makes Portage Mutual customers so loyal.”

About IBAC:

Founded in 1921, the Insurance Brokers Association of Canada is the national voice of property and casualty insurance brokers, advocating for the interests of both insurance brokers and consumers to the Government of Canada. The Broker Identity Program (BIP) was launched in 1988 to promote the value and professionalism of the insurance broker to consumers, insurers and governments.

For further information, please contact:

Denys Bégin, Manager, Marketing & Communications
Insurance Brokers Association of Canada
416-367-1831 ext. 160 or [email protected]

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