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June 5, 2023

Toronto, June 5, 2023 – The Insurance Brokers Association of Canada (IBAC) is pleased to announce that The Portage la Prairie Mutual Insurance Company (Portage Mutual) has maintained its support of the Broker Identity Program (BIP) at the Full Partner level.

Portage Mutual’s sponsorship will support IBAC’s Broker Identity Program (BIP), a national advertising campaign that raises awareness of the significant value that insurance brokers provide for their clients – choice, advice and advocacy.

In addition, their investment will contribute to important IBAC initiatives including IBAC’s technology leadership, professional development of the broker workforce, and our strong and effective federal advocacy to maintain the separation of banking and insurance, which protects consumers and promotes a fair and competitive marketplace.

“Portage Mutual is proud of its partnership with IBAC and enthusiastically supports the Broker Identity Program. ” states Portage Mutual President & CEO, Wayne Wyborn.

IBAC Chief Executive Officer Peter Braid adds: “We greatly appreciate Portage Mutual’s long-standing partnership and their strong support for the broker channel. This renewed investment underscores the essential role that insurance brokers play in providing trusted advice and customer service to their clients.”

About Portage Mutual Insurance Company

The Portage la Prairie Mutual Insurance Company was founded in October 1884 based on the underlying principles of security, integrity, hard work, and personalized service. As a 100% Canadian-owned mutual insurance company, the success of Portage Mutual depends upon serving policyholders with fairness and showing genuine concern for their security. We do this by providing reasonably priced, flexible insurance products and by supporting our brokers with exemplary service. At Portage Mutual, we believe that doing business with integrity never goes out of style. It is as important today as it was when we began nearly 140 years ago, and it is part of what makes Portage Mutual customers so loyal.

About IBAC:

Founded in 1921, the Insurance Brokers Association of Canada is the national voice of property and casualty insurance brokers, advocating for the interests of both insurance brokers and consumers to the Government of Canada. The Broker Identity Program (BIP) was launched in 1988 to promote the value and professionalism of the insurance broker to consumers, insurers and governments.

For further information, please contact:

Denys Bégin, Manager, Marketing & Communications
Insurance Brokers Association of Canada
416-367-1831 ext. 160 or [email protected]

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