Pembridge remains a Full Partner of the Broker Identity Program for 2025
October 31, 2025
Toronto, October 31, 2025 – The Insurance Brokers Association of Canada (IBAC) is pleased to announce that Pembridge has maintained its support of the Broker Identity Program (BIP) at the Full Partner level.
The sponsorship from Pembridgewill support IBAC’s Broker Identity Program (BIP), a national advertising campaign that raises awareness of the significant value that insurance brokers provide for their clients – choice, advice and advocacy.
In addition, their investment will contribute to important IBAC initiatives including IBAC’s technology leadership, professional development of the broker workforce, and our strong and effective federal advocacy to maintain the separation of banking and insurance, which protects consumers and promotes a fair and competitive marketplace.
“Insurance brokers are trusted advisors who help Canadians find the protection they need,” says Andrew Hoey, Director of Broker Sales, Pembridge Insurance Company. “We’re proud to continue our support of the Broker Identity Program and to collaborate with brokers nationwide as we strengthen consumer confidence and advance the insurance sector.”
“Pembridge’s continued partnership reflects a shared belief in the critical role brokers play in supporting Canadians with trusted advice and meaningful choice,” said Peter Braid, CEO of IBAC. “Their investment helps strengthen our national advertising campaign and reinforce consumer confidence across the country. We sincerely appreciate their ongoing support of the broker channel.”
About Pembridge:
Pembridge Insurance Company provides home and automobile insurance to Canadians through a network of select insurance brokers. Pembridge is backed by Allstate Insurance Company of Canada, giving it the scale and financial stability of one of the largest insurance companies in North America. Committed to giving back to communities, Pembridge is involved with various charities through our broker partners. To learn more visit www.pembridge.com.
About IBAC:
Founded in 1921, the Insurance Brokers Association of Canada is the national voice of property and casualty insurance brokers, advocating for the interests of both insurance brokers and consumers to the Government of Canada. The Broker Identity Program (BIP) was launched in 1988 to promote the value and professionalism of the insurance broker to consumers, insurers and governments.
For further information, please contact:
Sonia Sache, Senior Communications and Marketing Manager
Insurance Brokers Association of Canada
416-367-1831 ext. 160 or [email protected]