Pembridge Insurance Company remains a Full Partner of the Broker Identity Program for 2024
October 16, 2024
Toronto, October 16, 2024 – The Insurance Brokers Association of Canada (IBAC) is pleased to announce that Pembridge Insurance Company has maintained its support of the Broker Identity Program (BIP) at the Full Partner level.
Pembridge’s sponsorship will support IBAC’s Broker Identity Program (BIP), a national advertising campaign that raises awareness of the significant value that insurance brokers provide for their clients – choice, advice and advocacy.
In addition, their investment will contribute to important IBAC initiatives including IBAC’s technology leadership, professional development of the broker workforce, and our strong and effective federal advocacy to maintain the separation of banking and insurance, which protects consumers and promotes a fair and competitive marketplace.
“Brokers are an important, valued part of the Canadian insurance industry,” says Bryan Hall, Vice President of Distribution, Pembridge Insurance Company. “The Broker Identity Program is an opportunity for us to demonstrate our support and appreciation for the Brokers we have partnered with across the country who play a vital role in serving customers.”
“Pembridge’s renewed investment is a strong vote of confidence for the broker channel, and recognizes IBAC’s important role in advocating for a strong and competitive insurance marketplace that benefits everyone,” said IBAC CEO Peter Braid. “We greatly appreciate their continued partnership and their commitment to the broker channel.”
About Pembridge Insurance Company
Pembridge Insurance Company provides home and automobile insurance to Canadians through a network of select insurance brokers. Pembridge is backed by Allstate Insurance Company, giving it the scale and financial stability of one of the largest insurance companies in North America. Committed to giving back to communities, Pembridge is involved with various charities, including Bridges to Community Canada. To learn more, visit www.pembridge.com.
About IBAC:
Founded in 1921, the Insurance Brokers Association of Canada is the national voice of property and casualty insurance brokers, advocating for the interests of both insurance brokers and consumers to the Government of Canada. The Broker Identity Program (BIP) was launched in 1988 to promote the value and professionalism of the insurance broker to consumers, insurers and governments.
For further information, please contact:
Denys Bégin, Consultant, Marketing & Communications
Insurance Brokers Association of Canada
416-367-1831 ext. 160 or [email protected]