Optimum General Insurance: A Full Partner of the Broker Identity Program for 2024
October 23, 2024
Toronto, October 23, 2024 – The Insurance Brokers Association of Canada (IBAC) is pleased to announce that Optimum General Insurance (Optimum) has maintained its support of the Broker Identity Program (BIP) at the Full Partner level.
Optimum’s sponsorship will support IBAC’s Broker Identity Program (BIP), a national advertising campaign that raises awareness of the significant value that insurance brokers provide for their clients – choice, advice and advocacy.
In addition, their investment will contribute to important IBAC initiatives including IBAC’s technology leadership, professional development of the broker workforce, and our strong and effective federal advocacy to maintain the separation of banking and insurance, which protects consumers and promotes a fair and competitive marketplace.
“We are proud to announce that we have renewed our partnership with the Insurance Brokers Association of Canada. The expertise of independent brokers greatly contributes to our success, and we firmly believe that their role in the industry is vital to pursue our future goals. Our continued collaboration with them underscores our commitment to recognizing their pivotal role and substantial contribution to the industry.”– J.-Sebastien Lagarde, Senior Vice President, Corporate Partner Relations and Strategy.
IBAC greatly appreciates Optimum’s ongoing partnership and their strong commitment to the broker channel,” said IBAC CEO Peter Braid. “Their renewed investment will contribute to IBAC’s efforts to support and promote the insurance broker profession, and ensure that consumers benefit from the expert advice that brokers provide.”
About Optimum General Insurance
As a stable, preferred property & casualty insurance company in Canada that is fully committed to independent brokers, we provide specialized and innovative solutions to our valued broker partners and policyholders. Our adaptive products are exclusively available through an extensive distribution network of selected independent brokers across Canada. Since 1976, the team provides insurance to Canadians from its offices located in Quebec, Ontario, Manitoba, Alberta and British Columbia. Optimum General Inc. is a Canadian company operating through its two subsidiaries: Optimum Insurance Company Inc. and Optimum West Insurance Company Inc. Optimum General Inc. is a subsidiary of Optimum Group Inc., a private and diversified financial group with international operations. www.optimum-general.com
About IBAC:
Founded in 1921, the Insurance Brokers Association of Canada is the national voice of property and casualty insurance brokers, advocating for the interests of both insurance brokers and consumers to the Government of Canada. The Broker Identity Program (BIP) was launched in 1988 to promote the value and professionalism of the insurance broker to consumers, insurers and governments.
For further information, please contact:
Denys Bégin, Consultant, Marketing & Communications
Insurance Brokers Association of Canada
416-367-1831 ext. 160 or [email protected]