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December 12, 2023

Toronto, December 12, 2023 – The Insurance Brokers Association of Canada (IBAC) is pleased to announce that Optimum General Insurance (Optimum) has maintained its support of the Broker Identity Program (BIP) at the Full Partner level.

Optimum’s sponsorship will support IBAC’s Broker Identity Program (BIP), a national advertising campaign that raises awareness of the significant value that insurance brokers provide for their clients – choice, advice and advocacy.

In addition, their investment will contribute to important IBAC initiatives including IBAC’s technology leadership, professional development of the broker workforce, and our strong and effective federal advocacy to maintain the separation of banking and insurance, which protects consumers and promotes a fair and competitive marketplace.

“We are pleased to share that we are again investing in the Insurance Brokers Association of Canada. Independent brokers play a crucial role in our business model and are vital to our continuous growth. Hence it is important we recognize the significance of their work and that we promote their key role as an intermediary of choice.”– J.-Sebastien Lagarde, Senior Vice-President, Corporate Partner Relations and Strategy.

“Optimum is a valued IBAC partner and a strong supporter of the broker network,” said Peter Braid IBAC Chief Executive Officer.. “Optimum recognizes the important role that brokers play in advising and advocating for their clients, and they share our commitment to uphold the best interests of the consumer. We greatly appreciate their renewed investment, and their vote of confidence for the important work we do on behalf of insurance brokers and consumers.”

About Optimum General Insurance

As a stable, preferred property & casualty insurance company in Canada that is fully committed to independent brokers, we provide specialized and innovative solutions to our valued broker partners and policyholders. Our adaptive products are exclusively available through an extensive distribution network of selected independent brokers across Canada. Since 1976, the team provides insurance to Canadians from its offices located in Quebec, Ontario, Manitoba, Alberta and British Columbia. Optimum General Inc. is a Canadian company operating through its two subsidiaries: Optimum Insurance Company Inc. and Optimum West Insurance Company Inc. Optimum General Inc. is a subsidiary of Optimum Group Inc., a private and diversified financial group with international operations.

About IBAC:

Founded in 1921, the Insurance Brokers Association of Canada is the national voice of property and casualty insurance brokers, advocating for the interests of both insurance brokers and consumers to the Government of Canada. The Broker Identity Program (BIP) was launched in 1988 to promote the value and professionalism of the insurance broker to consumers, insurers and governments.

For further information, please contact:

Denys Bégin, Manager, Marketing & Communications
Insurance Brokers Association of Canada
416-367-1831 ext. 160 or [email protected]

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