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July 18, 2022

Toronto, July 18, 2022 – The Insurance Brokers Association of Canada (IBAC) is pleased to announce that Optimum General Insurance (Optimum) has maintained its support of the Broker Identity Program (BIP) at the Full Partner level.

Optimum’s sponsorship will support IBAC’s Broker Identity Program (BIP), a national advertising campaign that raises awareness of the significant value that insurance brokers provide for their clients – choice, advice and advocacy.

In addition, their investment will contribute to important IBAC initiatives including IBAC’s technology leadership, professional development of the broker workforce, and our strong and effective federal advocacy to maintain the separation of banking and insurance, which protects consumers and promotes a fair and competitive marketplace.

“Since our relationships with our brokers are at the core of our operations and achievements, we cannot underestimate the meaningful value their partnerships represent to our business. Optimum is proud to pursue, again this year, its investment and contribution to this initiative of the Insurance Broker Association of Canada. We believe it will help continue to support and raise awareness of the winning value proposition of independent brokers,“ commented J.-Sébastien Lagarde, Senior Vice-President, Corporate Partner Relations and Strategy.

“We welcome Optimum’s renewed partnership and thank them for their enduring support for insurance brokers,” said Peter Braid IBAC Chief Executive Officer. “Optimum recognizes the important role that brokers play in advising and advocating for their clients, and the mutual benefits of working with brokers in a shared commitment to uphold the best interests of the consumer.”

About Optimum General Insurance

As a stable, preferred property & casualty insurance company in Canada that is fully committed to independent brokers, we provide specialized and innovative solutions to our valued broker partners and policyholders. Our adaptive products are exclusively available through an extensive distribution network of selected independent brokers across Canada. Since 1976, the team provides insurance to Canadians from its offices located in Quebec, Ontario, Manitoba, Alberta and British Columbia. Optimum General Inc. is a Canadian holding active through its three companies: Optimum Insurance Company Inc., Optimum West Insurance Company Inc. and Optimum Farm Insurance Inc. Optimum General Inc. is a subsidiary of Optimum Group Inc., a private and diversified financial group with international operations.

About IBAC:

Founded in 1921, the Insurance Brokers Association of Canada is the national voice of property and casualty insurance brokers, advocating for the interests of both insurance brokers and consumers to the Government of Canada. The Broker Identity Program (BIP) was launched in 1988 to promote the value and professionalism of the insurance broker to consumers, insurers and governments.

For further information, please contact:

Denys Bégin, Manager, Marketing & Communications
Insurance Brokers Association of Canada
416-367-1831 ext. 160 or [email protected]

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