Intact Insurance renews IBAC partnership for 2026
June 1, 2026
Toronto, June 1, 2026 – The Insurance Brokers Association of Canada (IBAC) is pleased to announce that Intact Insurance has maintained its support for the Broker Identity Program (BIP) at the Magenta Level.
Intact’s sponsorship will support IBAC’s Broker Identity Program (BIP), a national advertising campaign that raises awareness of the significant value that insurance brokers provide for their clients – choice, advice and advocacy.
In addition, their investment will contribute to important IBAC initiatives including IBAC’s technology leadership, professional development of the broker workforce, and our strong and effective federal advocacy to maintain the separation of banking and insurance, which protects consumers and promotes a fair and competitive marketplace.
“Supporting the Broker Identity Program is part of our commitment to the broker channel, to customers and to our industry,” said Louis Gagnon, Chief Executive Officer, Intact Canada. “Ensuring customers understand their insurance coverage and their options has never been more important, and the role of brokers here is key. Our relationships with brokers are an essential part of how we deliver exceptional customer service together.”
“Intact is an important partner and we greatly value our long-standing relationship,” said Peter Braid, IBAC CEO. “Their continued investment in IBAC’s program pillars speaks to the strong commitment they have to Canadian insurance consumers. By supporting brokers, Intact helps to ensure that customers have the advice and support they need to be confident in their insurance decisions, and are protected when they need it most.”
About Intact Financial Corporation
Intact Financial Corporation (TSX: IFC) is a global provider of property and casualty insurance founded on core values and a belief that insurance is about people, not things. Intact’s success is fueled by its 32,000 employees worldwide who embody the company’s purpose: to help people, businesses and society prosper in good times and be resilient in bad times. To achieve its ambitions, Intact seeks to ensure customers are its advocates, its people are engaged and the company is one of the most respected.
Intact is the largest provider of property and casualty insurance In Canada and has successfully exported its strengths across North America, the UK, and Europe. Its growing commercial and specialty solutions network now spans over 150 countries. With a customer-driven mindset, Intact has expanded its operations to include insurance distribution, restoration and prevention.
Intact solidifies its outperformance by leveraging its competitive advantages: global leadership in data and AI for pricing and risk selection; deep claims expertise and integrated supply chain network; and strong capital and investment management. Intact’s total annual operating Direct Premiums Written has tripled over the last decade to $25 billion. Explore Intact’s offerings at intactfc.com.
About IBAC:
Founded in 1921, the Insurance Brokers Association of Canada is the national voice of property and
casualty insurance brokers, advocating for the interests of both insurance brokers and consumers to
the Government of Canada. The Broker Identity Program (BIP) was launched in 1988 to promote the
value and professionalism of the insurance broker to consumers, insurers and governments.
For further information, please contact:
Liz Scott
Director, Board & Stakeholder Relations
Insurance Brokers Association of Canada
[email protected]
www.ibac.ca