Intact Insurance remains a Full Partner of the Broker Identity Program for 2025
November 15, 2025
Toronto, November, 2025 – The Insurance Brokers Association of Canada (IBAC) is pleased to announce that Intact Insurance has maintained its support of the Broker Identity Program (BIP) at the Full Partner level.
The sponsorship from Intact Insurance will support IBAC’s Broker Identity Program (BIP), a national advertising campaign that raises awareness of the significant value that insurance brokers provide for their clients – choice, advice and advocacy.
In addition, their investment will contribute to important IBAC initiatives including IBAC’s technology leadership, professional development of the broker workforce, and our strong and effective federal advocacy to maintain the separation of banking and insurance, which protects consumers and promotes a fair and competitive marketplace.
“We are pleased to continue our support as full partner to the Broker Identity Program,” said Louis Gagnon, Chief Executive Officer, Intact Canada. “We appreciate the positive impacts that the program has on brokers, customers, and the insurance industry. Building our relationships with brokers is top of mind as we work together to deliver second-to-none customer service.
“Intact’s partnership underscores the power of collaboration across our industry. By working together, we strengthen the voice of brokers, advance advocacy priorities, and uphold the trusted relationships that form the foundation of the insurance marketplace. We thank Intact for their continued leadership and strong support.”
— Peter Braid, CEO, Insurance Brokers Association of Canada
About Intact Insurance:
Intact Financial Corporation (TSX: IFC) is the largest provider of property and casualty (P&C) insurance in Canada with over $8.0 billion in annual premiums. Supported by over 12,000 employees, the Company insures more than five million individuals and businesses through its insurance subsidiaries and is the largest private sector provider of P&C insurance in British Columbia, Alberta, Ontario, Québec, Nova Scotia and Newfoundland & Labrador. The Company distributes insurance under the Intact Insurance brand through a wide network of brokers, including its wholly owned subsidiary, BrokerLink, and directly to consumers through belairdirect.
About IBAC:
Founded in 1921, the Insurance Brokers Association of Canada is the national voice of property and casualty insurance brokers, advocating for the interests of both insurance brokers and consumers to the Government of Canada. The Broker Identity Program (BIP) was launched in 1988 to promote the value and professionalism of the insurance broker to consumers, insurers and governments.
For further information, please contact:
Sonia Sache, Senior Communications and Marketing Manager
Insurance Brokers Association of Canada
416-367-1831 ext. 160 or [email protected]