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April 29, 2024

Toronto, March 29, 2024 – The Insurance Brokers Association of Canada (IBAC) is pleased to announce that Intact Insurance Company has maintained its support of the Broker Identity Program (BIP) at the Full Partner level.

Intact’s sponsorship will support IBAC’s Broker Identity Program (BIP), a national advertising campaign that raises awareness of the significant value that insurance brokers provide for their clients – choice, advice and advocacy.

In addition, this investment will contribute to important IBAC initiatives including IBAC’s technology leadership, professional development of the broker workforce, and our strong and effective federal advocacy to maintain the separation of banking and insurance, which protects consumers and promotes a fair and competitive marketplace.

‘’Intact is pleased to continue supporting the Broker Identity Program at the full partner level,” said Louis Gagnon, CEO, Intact Financial Corporation, Canada. “It has a positive impact on customers, brokers and the industry as a whole.  The role of brokers as trusted advisors is a critical one in the insurance industry, and we appreciate our relationship with brokers across Canada, and everything that brokers do to support customers.”

“Intact’s long-standing partnership with IBAC demonstrates their commitment to the broker channel, and recognizes the essential role that brokers play in serving and advocating for insurance consumers,” said IBAC CEO Peter Braid. “We greatly appreciate their renewed investment in our programs and initiatives, and their strong vote of confidence for the broker channel.”

About Intact Financial Corporation

Intact Financial Corporation (TSX: IFC) is the largest provider of property and casualty (P&C) insurance in Canada, a leading provider of global specialty insurance, and, with RSA, a leader in the U.K. and Ireland. Our business has grown organically and through acquisitions to over $22 billion of total annual premiums.

In Canada, Intact distributes insurance under the Intact Insurance brand through a wide network of brokers, including its wholly owned subsidiary BrokerLink, and directly to consumers through belairdirect. Intact also provides affinity insurance solutions through our affinity groups, travel insurance, as well as exclusive and tailored offerings through Intact Prestige.

In the U.S., Intact Insurance Specialty Solutions provides a range of specialty insurance products and services through independent agencies, regional and national brokers, and wholesalers and managing general agencies.

In the U.K., Ireland, and Europe, Intact provides personal, commercial and specialty insurance solutions through the RSA brands.

About IBAC:

Founded in 1921, the Insurance Brokers Association of Canada is the national voice of property and casualty insurance brokers, advocating for the interests of both insurance brokers and consumers to the Government of Canada. The Broker Identity Program (BIP) was launched in 1988 to promote the value and professionalism of the insurance broker to consumers, insurers and governments.

For further information, please contact:

Denys Bégin, Manager, Marketing & Communications
Insurance Brokers Association of Canada
416-367-1831 ext. 160 or [email protected]

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