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May 9, 2022

Toronto, May 9, 2022 – The Insurance Brokers Association of Canada (IBAC) is pleased to announce that Intact Insurance Company has maintained its support of the Broker Identity Program (BIP) at the Full Partner level.

Intact’s sponsorship will support IBAC’s Broker Identity Program (BIP), a national advertising campaign that raises awareness of the significant value that insurance brokers provide for their clients – choice, advice and advocacy.

In addition, their investment will contribute to important IBAC initiatives including IBAC’s technology leadership, professional development of the broker workforce, and our strong and effective federal advocacy to maintain the separation of banking and insurance, which protects consumers and promotes a fair and competitive marketplace.

“As a customer-driven and values-based company, Intact is pleased to continue supporting the Broker Identity Program at the full partner level,” said Louis Gagnon, CEO, Intact Financial Corporation, Canada. “Our relationship with brokers is critical to our growth and success. We are grateful to all of our broker partners across Canada as they continue to deliver second-to-none customer experiences and act as customer advocates.”

“We greatly appreciate Intact’s continued investment in IBAC’s programs and services,” said Peter Braid, IBAC CEO. “Our long-standing partnership clearly demonstrates Intact’s strong commitment to the broker channel, and their recognition of the important role of the broker in providing expert advice and advocay for insurance consumers.”

About Intact Financial Corporation:

Intact Financial Corporation (TSX: IFC) is the largest provider of property and casualty (P&C) insurance in Canada, a leading provider of global specialty insurance, and, with RSA, a leader in the U.K. and Ireland. Our business has grown organically and through acquisitions to over $20 billion of total annual premiums.

In Canada, Intact distributes insurance under the Intact Insurance brand through a wide network of brokers, including its wholly-owned subsidiary BrokerLink, and directly to consumers through belairdirect. Intact also provides affinity insurance solutions through the Johnson Affinity Groups.
In the U.S., Intact Insurance Specialty Solutions provides a range of specialty insurance products and services through independent agencies, regional and national brokers, and wholesalers and managing general agencies.

Outside of North America, the Company provides personal, commercial and specialty insurance solutions across the U.K., Ireland, Europe and the Middle East through the RSA brands.

About IBAC:

Founded in 1921, the Insurance Brokers Association of Canada is the national voice of over 38,000 property and casualty insurance brokers, advocating for the interests of both insurance brokers and consumers to the Government of Canada. The Broker Identity Program (BIP) was launched in 1988 to promote the value and professionalism of the insurance broker to consumers, insurers and governments.

For further information, please contact:

Denys Bégin, Manager, Marketing & Communications
Insurance Brokers Association of Canada
416-367-1831 ext. 160 or [email protected]

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