HSB Canada renews IBAC partnership for 2026
July 14, 2026
Toronto, July 14, 2026 – The Insurance Brokers Association of Canada (IBAC) is pleased to announce that HSB Canada, part of Munich Re, has maintained its support for the Broker Identity Program (BIP) at the Magenta Level.
HSB Canada’s sponsorship will support IBAC’s Broker Identity Program (BIP), a national advertising campaign that raises awareness of the significant value that insurance brokers provide for their clients – choice, advice and advocacy.
In addition, their investment will contribute to important IBAC initiatives including IBAC’s technology leadership, professional development of the broker workforce, and our strong and effective federal advocacy to maintain the separation of banking and insurance, which protects consumers and promotes a fair and competitive marketplace.
“HSB Canada is committed to helping brokers succeed in the fast-changing insurance environment, where their expertise and guidance are more crucial than ever. We’re proud to partner with IBAC in their efforts to advocate for and strengthen the independent broker network,” said Jeff Walker, Senior Vice President and Chief Distribution Officer for HSB Canada.
“We greatly appreciate HSB Canada’s on-going partnership and their continued support for the broker channel,” said Peter Braid, IBAC CEO. “Their renewed investment represents a strong vote of confidence for insurance brokers and the important role they play in providing reliable, expert advice and serving their clients’ specialized insurance needs.”
About HSB Canada
HSB Canada, part of Munich Re, is a multi-line specialty insurer and provider of inspection and risk management. HSB Canada’s insurance offerings include equipment breakdown, cyber risk, and other coverages. HSB blends its engineering expertise, technology and data to craft inventive insurance and service solutions for existing and emerging risks posed by technological change. Throughout its 150+ year history HSB’s mission has been to help clients prevent loss, advance sustainable use of energy and build deeper relationships that benefit business, public institutions, and consumers. HSB holds A.M. Best Company’s highest financial rating, A++ (Superior). For more information, visit hsb.ca and connect on LinkedIn.
About IBAC
Founded in 1921, the Insurance Brokers Association of Canada is the national voice of property and casualty insurance brokers, advocating for the interests of both insurance brokers and consumers to the Government of Canada. The Broker Identity Program (BIP) was launched in 1988 to promote the value and professionalism of the insurance broker to consumers, insurers and governments.
For further information, please contact:
Liz Scott
Director, Board & Stakeholder Relations
Insurance Brokers Association of Canada