HSB Canada remains a Full Partner of the Broker Identity Program for 2025
November 17, 2025
Toronto, November 17, 2025 – The Insurance Brokers Association of Canada (IBAC) is pleased to announce that HSB Canada has maintained its support of the Broker Identity Program (BIP) at the Full Partner level.
The sponsorship from HSB Canadawill support IBAC’s Broker Identity Program (BIP), a national advertising campaign that raises awareness of the significant value that insurance brokers provide for their clients – choice, advice and advocacy.
In addition, their investment will contribute to important IBAC initiatives including IBAC’s technology leadership, professional development of the broker workforce, and our strong and effective federal advocacy to maintain the separation of banking and insurance, which protects consumers and promotes a fair and competitive marketplace.
“We are committed to the insurance broker channel and believe in the critical role that brokers play in advising and advocating for their clients,” said Jeff Walker, Senior Vice President & Chief Distribution Officer at HSB Canada.
“We thank HSB Canada for their continued partnership and strong support of IBAC and the Broker Channel. Their continued investment helps advance the broker message nationwide, reinforcing the trust, professionalism, and client support that defines our industry and the vital role that brokers play.”— Peter Braid, CEO, Insurance Brokers Association of Canada
About HSB Canada:
HSB Canada, part of Munich Re, is a multi-line specialty insurer and provider of inspection, risk management and IoT technology services. HSB Canada’s insurance offerings include equipment breakdown, cyber risk and other coverages. HSB blends its engineering expertise, technology and data to craft inventive insurance and service solutions for existing and emerging risks posed by technological change. Throughout its 150-year history HSB’s mission has been to help clients prevent loss, advance sustainable use of energy and build deeper relationships that benefit business, public institutions and consumers. HSB holds A.M. Best Company’s highest financial rating, A++ (Superior). Connect with HSB Canada on LinkedIn, Twitter and Facebook.
About IBAC:
Founded in 1921, the Insurance Brokers Association of Canada is the national voice of property and casualty insurance brokers, advocating for the interests of both insurance brokers and consumers to the Government of Canada. The Broker Identity Program (BIP) was launched in 1988 to promote the value and professionalism of the insurance broker to consumers, insurers and governments.
For further information, please contact:
Sonia Sache, Senior Communications and Marketing Manager
Insurance Brokers Association of Canada
416-367-1831 ext. 160 or [email protected]