Gore, Unica and L’Unique confirm IBAC partnership for 2026
November 9, 2026
Toronto, November 9, 2026 – The Insurance Brokers Association of Canada (IBAC) is pleased to announce that Gore and Unica have maintained their support for the Broker Identity Program (BIP) at the Magenta Level. We also welcome L’Unique as a new partner for 2026.
The sponsorship of these insurance companies will support IBAC’s Broker Identity Program (BIP), a national advertising campaign that raises awareness of the significant value that insurance brokers provide for their clients – choice, advice and advocacy.
Their investments will also contribute to important IBAC initiatives including IBAC’s technology leadership, professional development of the broker workforce, and our strong and effective federal advocacy to maintain the separation of banking and insurance, which protects consumers and promotes a fair and competitive marketplace.
“Gore Mutual and Unica Insurance are proud to continue supporting IBAC’s Broker Identity Program and the important work the association does on behalf of Canada’s broker community,” said Andy Taylor, EVP and Leader, P&C Ontario and West, Beneva. “Independent brokers play a vital role in helping clients access choice, expert advice and strong advocacy. As Gore Mutual and Unica continue to come together as part of Beneva, we remain committed to the broker distribution channel and will continue to invest in initiatives that help brokers grow, innovate and continue delivering exceptional value to their clients.”
“The broker distribution model is built on trust, expertise and long-term client relationships,” said Guy Lecours, Chief Operating Officer, L’Unique General Insurance. “At L’Unique, we believe brokers play an essential advisory role, helping clients find the right coverage to protect what matters most to them. Supporting IBAC’s Broker Identity Program is one way we can help Canadians better understand the value of independent brokers and the important role they play in protecting individuals, families and businesses.”
“We greatly appreciate the continued support of Gore and Unica, as they join forces under the Beneva banner to better serve the Canadian insurance consumer,” said IBAC CEO Peter Braid. “We are also very pleased to welcome L’Unique as a new partner that is fully committed to the broker channel. These investments in IBAC’s programs and initiatives demonstrate a vote of confidence in our organization and highlight the important role of the broker in building relationships and supporting clients throughout their insurance experience, ensuring they have information and advice they need to make informed decisions.”
About Gore Insurance Company:
Built on a foundation of financial strength for more than 180 years, Gore Mutual is one of Canada’s oldest property and casualty mutual insurers. Effective January 1, 2026, Gore has joined Beneva—the country’s largest mutual insurance company—as part of its Property & Casualty operations in Ontario and Western Canada.
During 2026, Gore will combine its operations with Unica Insurance, Beneva’s Ontario-based subsidiary specializing in niche commercial and personal insurance, creating a stronger, more diversified mutual insurer with greater scale and long-term stability.
With offices in Cambridge, Toronto, and Vancouver, Gore continues to offer competitive insurance products through trusted broker partners while operating as a standalone subsidiary under the Beneva brand.
Every decision and investment remains anchored in long-term benefits to customers, members, and communities. For more information, please visit goremutual.ca.
About Unica Insurance Inc.:
Founded in 1955, Unica Insurance provides innovative niche Commercial and Personal Insurance solutions to protect VIP clients’ homes, vehicles and businesses. Delivering best-in-class insurance protection backed by a renowned claims experience, Unica allows its customers to safeguard their hard-earned assets and protect their momentum. Unica is a subsidiary of Beneva Insurance Company, one of the largest property & casualty insurers in Canada. Unica’s products are delivered exclusively through a network of select professional insurance brokers across Ontario. For more information, visit unicainsurance.com or follow us @unicainsurance
About L’Unique General Insurance
L’Unique General Insurance was founded in 1978. Since 2004, it has been a member of the La Capitale Group (since merged with SSQ Insurance to form Beneva). With its extensive network of independent brokers, L’Unique offers a complete line of damage insurance and surety bond products. Leveraging its in depth knowledge of the Quebec market, L’Unique provides brokers with the resources and solutions needed to deliver customized, optimal coverage to policyholders.
About IBAC:
Founded in 1921, the Insurance Brokers Association of Canada is the national voice of property and casualty insurance brokers, advocating for the interests of both insurance brokers and consumers to the Government of Canada. The Broker Identity Program (BIP) was launched in 1988 to promote the value and professionalism of the insurance broker to consumers, insurers and governments.
For further information, please contact:
Liz Scott
Director, Board & Stakeholder Relations
Insurance Brokers Association of Canada