Gore Mutual Insurance Company remains a Full Partner of the Broker Identity Program for 2024
October 15, 2024
Toronto, October 15, 2024 – The Insurance Brokers Association of Canada (IBAC) is pleased to announce that Gore Mutual Insurance Company has maintained its support of the Broker Identity Program (BIP) at the Full Partner level.
The sponsorship from Gore Mutual will support IBAC’s Broker Identity Program (BIP), a national advertising campaign that raises awareness of the significant value that insurance brokers provide for their clients – choice, advice and advocacy.
In addition, their investment will contribute to important IBAC initiatives including IBAC’s technology leadership, professional development of the broker workforce, and our strong and effective federal advocacy to maintain the separation of banking and insurance, which protects consumers and promotes a fair and competitive marketplace.
“We are proud to continue our partnership with the Insurance Brokers Association of Canada and support the Broker Identity Program. Gore Mutual is grateful for its network of broker partners and believes in the vital role that brokers play in providing choice, expert advice, and strong advocacy for clients. Our ongoing commitment to this program and IBAC’s initiatives reflects our dedication to ensuring a fair, competitive marketplace that helps consumers protect their greatest assets.” said Andy Taylor, President and CEO, Gore Mutual.
“Gore has always been a strong champion of the broker network,” said IBAC CEO Peter Braid. “Their renewed investment underscores our shared commitment to ensuring that consumers have the tools they need to make informed decisions on insurance matters, and recognizes the important role that brokers play in advising and supporting consumers. We greatly value this long-standing partnership.”
About Gore Mutual Insurance Company:
Built on a foundation of financial strength for more than 180 years, Gore Mutual Insurance Company is one of Canada’s first property and casualty insurers. With offices in Cambridge, Toronto and Vancouver, Gore Mutual is a Canadian mutual company offering competitive insurance products through trusted broker partners. Every decision and investment made is anchored in the long-term benefits to customers, members and communities.
Insurance that does good – this is our Purpose. Grounded in our purpose and guided by our core values, at Gore Mutual, we believe that being good and doing good by our employees, customers and broker partners will benefit not only them but also us—which in turn allows us to spread good in our communities and reward the good we see in others. This is what is driving our work to become a purpose-driven, digitally-led national insurer.
For more information, visit goremutual.ca or follow Gore Mutual on Twitter, Facebook, Instagram and LinkedIn.
About IBAC:
Founded in 1921, the Insurance Brokers Association of Canada is the national voice of property and casualty insurance brokers, advocating for the interests of both insurance brokers and consumers to the Government of Canada. The Broker Identity Program (BIP) was launched in 1988 to promote the value and professionalism of the insurance broker to consumers, insurers and governments.
For further information, please contact:
Denys Bégin, Consultant, Marketing & Communications
Insurance Brokers Association of Canada
416-367-1831 ext. 160 or [email protected]