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March 29, 2023

Toronto, March 29, 2023 – The Insurance Brokers Association of Canada (IBAC) is pleased to announce that Gore Mutual Insurance Company has maintained its support of the Broker Identity Program (BIP) at the Full Partner level.

The sponsorship from Gore Mutual will support IBAC’s Broker Identity Program (BIP), a national advertising campaign that raises awareness of the significant value that insurance brokers provide for their clients – choice, advice and advocacy.

In addition, their investment will contribute to important IBAC initiatives including IBAC’s technology leadership, professional development of the broker workforce, and our strong and effective federal advocacy to maintain the separation of banking and insurance, which protects consumers and promotes a fair and competitive marketplace.

“We’re proud to support the IBAC’s Broker Identity Program for another year,” said Andy Taylor, President and CEO, Gore Mutual. “Brokers have been instrumental in our strategic journey at Gore Mutual and we will continue to invest heavily in that channel as the expertise and insight provided remains incredibly important to consumers.”

“We greatly value our long-standing partnership with Gore and thank them for their ongoing support,” said IBAC CEO Peter Braid. “Gore’s renewed investment underscores their commitment to the broker channel as the preferred way to purchase insurance, and highlights their priority of putting consumers first.”

About Gore Mutual Insurance Company:

Built on a foundation of financial strength for more than 180 years, Gore Mutual Insurance Company is one of Canada’s first property and casualty insurers. With offices in Cambridge, Toronto and Vancouver, Gore Mutual is a Canadian mutual company offering competitive insurance products through trusted broker partners. Every decision and investment made is anchored in the long-term benefits to customers, members and communities. 

Insurance that does good – this is our Purpose. Grounded in our purpose and guided by our core values, at Gore Mutual, we believe that being good and doing good by our employees, customers and broker partners will benefit not only them but also us—which in turn allows us to spread good in our communities and reward the good we see in others. This is what is driving our work to become a purpose-driven, digitally-led national insurer. 

For more information, visit or follow Gore Mutual on Twitter, Facebook, Instagram and LinkedIn.

About IBAC:

Founded in 1921, the Insurance Brokers Association of Canada is the national voice of property and casualty insurance brokers, advocating for the interests of both insurance brokers and consumers to the Government of Canada. The Broker Identity Program (BIP) was launched in 1988 to promote the value and professionalism of the insurance broker to consumers, insurers and governments. 

For further information, please contact:

Denys Bégin, Manager, Marketing & Communications
Insurance Brokers Association of Canada
416-367-1831 ext. 160 or [email protected]

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