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June 6, 2022

Toronto, June 6, 2022 – The Insurance Brokers Association of Canada (IBAC) is pleased to announce that Gore Mutual Insurance Company has maintained its support of the Broker Identity Program (BIP) at the Full Partner level.

The sponsorship from Gore Mutual will support IBAC’s Broker Identity Program (BIP), a national advertising campaign that raises awareness of the significant value that insurance brokers provide for their clients – choice, advice and advocacy.

In addition, their investment will contribute to important IBAC initiatives including IBAC’s technology leadership, professional development of the broker workforce, and our strong and effective federal advocacy to maintain the separation of banking and insurance, which protects consumers and promotes a fair and competitive marketplace.

“Given the challenging environment in recent years, the expertise and value provided by brokers is incredibly important to Canadians. At Gore Mutual, we’re invested more than ever in the broker distribution model and the advice-based channel,” said Andy Taylor, president and CEO of Gore Mutual. “We’re proud to support IBAC and the important work it does through the Broker Identity Program. Our continued success and growth is from true partnership with IBAC and its members.”

“We greatly appreciate Gore’s long-standing partnership with IBAC and their unwavering support for insurance brokers,” said Peter Braid, IBAC CEO. “This renewed investment is a strong vote of confidence and a testament to the significant value that brokers contribute to the customer experience.”

About Gore Mutual Insurance Company

Built on a foundation of financial strength for more than 180 years, Gore Mutual Insurance Company is one of Canada’s first property and casualty insurers. With offices in Cambridge, Toronto and Vancouver, Gore Mutual is a Canadian mutual company offering competitive insurance products through trusted broker partners. Every decision and investment made is anchored in the long-term benefits to customers, members and communities.

Insurance that does good – this is our Purpose. Grounded in our purpose and guided by our core values, at Gore Mutual, we believe that being good and doing good by our employees, customers and broker partners will benefit not only them but also us—which in turn allows us to spread good in our communities and reward the good we see in others. This is what is driving our work to become a purpose-driven, digitally-led national insurer.

For more information, visit or follow Gore Mutual on Twitter, Facebook, Instagram and LinkedIn.

About IBAC

Founded in 1921, the Insurance Brokers Association of Canada is the national voice of over 38,000 property and casualty insurance brokers, advocating for the interests of both insurance brokers and consumers to the Government of Canada. The Broker Identity Program (BIP) was launched in 1988 to promote the value and professionalism of the insurance broker to consumers, insurers and governments.

For further information, please contact

Denys Bégin, Manager, Marketing & Communications
Insurance Brokers Association of Canada
416-367-1831 ext. 160 or [email protected]

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