Economical Insurance renews IBAC partnership for 2026
July 13, 2026
Toronto, July 13, 2026 – The Insurance Brokers Association of Canada (IBAC) is pleased to announce that Economical Insurance has maintained its support of the Broker Identity Program (BIP) at the Magenta Level.
The sponsorship from Economical will support IBAC’s Broker Identity Program (BIP), a national advertising campaign that raises awareness of the significant value that insurance brokers provide for their clients – choice, advice and advocacy.
In addition, their investment will contribute to important IBAC initiatives including IBAC’s technology leadership, professional development of the broker workforce, and our strong and effective federal advocacy to maintain the separation of banking and insurance, which protects consumers and promotes a fair and competitive marketplace.
“Our broker partners are essential to our success, and we are proud to reaffirm our commitment to them through our continued partnership with IBAC. The Broker Identity Program is a vital campaign that highlights the expert advice and dedicated advocacy brokers provide to Canadians every day,” said Tom Reikman, Senior Vice-President and Chief Distribution Officer, Economical. “We are excited to continue our investment in the future of the broker channel, supporting IBAC’s important work in technology, professional development, and advocacy to ensure brokers remain competitive and successful.”
“We greatly appreciate Economical’s long-standing partnership and their strong support for IBAC and the broker channel in Canada,” said Peter Braid, IBAC CEO. “Their renewed investment in IBAC’s programs and priorities represents a strong vote of confidence for our organization. It also recognizes the important role that brokers play within the insurance marketplace, ensuring that consumers have the advice and support they need throughout the entire insurance experience.”
About Economical Insurance
Definity Financial Corporation (“Definity”, which includes its subsidiaries where the context so requires) is one of the leading property and casualty insurers in Canada, with approximately $6.3 billion in gross written premiums (pro forma with the Travelers Transaction) for the 12 months ended March 31, 2026 and approximately $4.1 billion in equity attributable to common shareholders as at March 31, 2026.
About IBAC
Founded in 1921, the Insurance Brokers Association of Canada is the national voice of property and casualty insurance brokers, advocating for the interests of both insurance brokers and consumers to the Government of Canada. The Broker Identity Program (BIP) was launched in 1988 to promote the value and professionalism of the insurance broker to consumers, insurers and governments.
For further information, please contact:
Liz Scott
Director, Board & Stakeholder Relations
Insurance Brokers Association of Canada