Economical Insurance remains a Full Partner of the Broker Identity Program for 2025
December 4, 2025
Toronto, December 4, 2025 – The Insurance Brokers Association of Canada (IBAC) is pleased to announce that Economical Insurance has maintained its support of the Broker Identity Program (BIP) at the Full Partner level.
The sponsorship from Economical Insurance will support IBAC’s Broker Identity Program (BIP), a national advertising campaign that raises awareness of the significant value that insurance brokers provide for their clients – choice, advice and advocacy.
In addition, their investment will contribute to important IBAC initiatives including IBAC’s technology leadership, professional development of the broker workforce, and our strong and effective federal advocacy to maintain the separation of banking and insurance, which protects consumers and promotes a fair and competitive marketplace.
“Our continued support of the Broker Identity Program reflects our commitment to strengthening broker relationships and ensuring they have the tools and resources they need to thrive in a rapidly evolving marketplace,” said Tom Reikman, Senior Vice-President and Chief Distribution Officer, Economical. “Brokers remain essential in helping Canadians navigate their insurance needs with confidence and clarity.”
“We’re grateful for Economical’s long-standing partnership and shared dedication to supporting Canada’s broker network. Their investment plays an important role in advancing IBAC’s key priorities and ensuring brokers remain the trusted link between insurers and the Canadians they serve.”
— Peter Braid, CEO, Insurance Brokers Association of Canada
About Economical Insurance:
Founded in 1871, Economical Insurance is one of Canada’s leading property and casualty insurers, with policies distributed by licensed broker partners. The Economical brand serves the needs of individual, commercial, and farm customers across the country. Economical Insurance is underwritten by Definity Insurance Company.
About IBAC:
Founded in 1921, the Insurance Brokers Association of Canada is the national voice of property and casualty insurance brokers, advocating for the interests of both insurance brokers and consumers to the Government of Canada. The Broker Identity Program (BIP) was launched in 1988 to promote the value and professionalism of the insurance broker to consumers, insurers and governments.
For further information, please contact:
Sonia Sache, Senior Communications and Marketing Manager
Insurance Brokers Association of Canada
416-367-1831 ext. 160 or [email protected]