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July 4, 2024

Toronto, July 3, 2024 – The Insurance Brokers Association of Canada (IBAC) is pleased to announce that Wynward Insurance Group has maintained its support of the Broker Identity Program (BIP) at the Full Partner level.

Wynward’s sponsorship will support IBAC’s Broker Identity Program (BIP), a national advertising campaign that raises awareness of the significant value that insurance brokers provide for their clients – choice, advice and advocacy.

In addition, their investment will contribute to important IBAC initiatives including IBAC’s technology leadership, professional development of the broker workforce, and our strong and effective federal advocacy to maintain the separation of banking and insurance, which protects consumers and promotes a fair and competitive marketplace.

“Wynward’s commitment to the broker channel is demonstrated by our ever-expanding distribution network across the country. Our continued support as a Full Partner of the Broker Identity Program is a reflection of our belief in the power of brokers to advocate for and advise policyholders, and also a salute to the great work being done by IBAC’s leadership.” stated Ken Bolt, President of Wynward.

“We are proud to continue our long-standing partnership with Wynward,” said IBAC CEO Peter Braid. “We greatly appreciate their strong vote of confidence in IBAC’s programs and initiatives, and their recognition of the enduring benefits of the advice and support that brokers provide.”

About Wynward Insurance Group:

Established in 1920, Wynward Insurance Group is a national commercial property & casualty insurer, operating in all provinces and territories. With team members throughout Canada, Wynward proudly serves customers from coast to coast, with its headquarters in Winnipeg. Wynward Insurance Group has a Financial Strength Rating of “A” (Excellent) from A.M. Best Company. For more information about Wynward, visit

About IBAC:

Founded in 1921, the Insurance Brokers Association of Canada is the national voice of property and casualty insurance brokers, advocating for the interests of both insurance brokers and consumers to the Government of Canada. The Broker Identity Program (BIP) was launched in 1988 to promote the value and professionalism of the insurance broker to consumers, insurers and governments.

For further information, please contact:

Denys Bégin, Manager, Marketing & Communications
Insurance Brokers Association of Canada
416-367-1831 ext. 160 or [email protected]

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