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August 17, 2022

Toronto, August 17, 2022 – The Insurance Brokers Association of Canada (IBAC) is pleased to announce that Pembridge Insurance Company has maintained its support of the Broker Identity Program (BIP) at the Full Partner level.

Pembridge’s sponsorship will support IBAC’s Broker Identity Program (BIP), a national advertising campaign that raises awareness of the significant value that insurance brokers provide for their clients – choice, advice and advocacy.

In addition, their investment will contribute to important IBAC initiatives including IBAC’s technology leadership, professional development of the broker workforce, and our strong and effective federal advocacy to maintain the separation of banking and insurance, which protects consumers and promotes a fair and competitive marketplace.

“At Pembridge Insurance we recognize how essential Brokers are to the Canadian insurance industry. The Broker Identity program provides the perfect opportunity to express our support and appreciation for the Brokers we partner with” says Jennifer Power, Vice President, Pembridge Insurance Company.

IBAC Chief Executive Officer Peter Braid added: “We greatly appreciate Pembridge’s long-standing support and partnership. Their renewed investment clearly demonstrates their strong commitment to the broker channel, and underscores our shared priority of putting customers first.”

About Pembridge Insurance Company

Pembridge Insurance Company provides home and automobile insurance to Canadians through a network of select insurance brokers. Pembridge is backed by Allstate Insurance Company, giving it the scale and financial stability of one of the largest insurance companies in North America.  Committed to giving back to communities, Pembridge is involved with various charities, including Bridges to Community Canada.  To learn more, visit

About IBAC:

Founded in 1921, the Insurance Brokers Association of Canada is the national voice of property and casualty insurance brokers, advocating for the interests of both insurance brokers and consumers to the Government of Canada. The Broker Identity Program (BIP) was launched in 1988 to promote the value and professionalism of the insurance broker to consumers, insurers and governments.

For further information, please contact:

Denys Bégin, Manager, Marketing & Communications
Insurance Brokers Association of Canada
416-367-1831 ext. 160 or [email protected]

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