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April 18, 2022

Toronto, April 18, 2022 The Insurance Brokers Association of Canada (IBAC) is pleased to announce that HSB Canada has maintained its support of the Broker Identity Program (BIP) at the Full Partner level.

HSB Canada’s sponsorship will support IBAC’s Broker Identity Program (BIP), a national advertising campaign that raises awareness of the significant value that insurance brokers provide for their clients – choice, advice and advocacy.

In addition, their investment will contribute to important IBAC initiatives including IBAC’s technology leadership, professional development of the broker workforce, and our strong and effective federal advocacy to maintain the separation of banking and insurance, which protects consumers and promotes a fair and competitive marketplace.

“Brokers have been central to business operations since our company’s early days,” said Tammy Parris, Director Regional Offices and Insurance Operations for HSB Canada. “With uncertain times ahead, the broker’s role as conduit between the consumer and insurer will become more crucial, and we fully support IBAC’s advocacy efforts.”

IBAC Chief Executive Officer Peter Braid added: “We greatly appreciate HSB’s continued investment in our Broker Identity Program and their commitment to the broker channel. Their support underscores the important role of insurance brokers in providing reliable, expert advice and serving their clients’ specialized insurance needs.”

About HSB Canada

HSB Canada, part of Munich Re, is a multi-line specialty insurer and provider of inspection, risk management and IoT technology services. HSB Canada’s insurance offerings include equipment breakdown, cyber risk and other coverages. HSB blends its engineering expertise, technology and data to craft inventive insurance and service solutions for existing and emerging risks posed by technological change. Throughout its 150-year history HSB’s mission has been to help clients prevent loss, advance sustainable use of energy and build deeper relationships that benefit business, public institutions and consumers. HSB holds A.M. Best Company’s highest financial rating, A++ (Superior). Connect with HSB Canada on LinkedInTwitter and Facebook.

About IBAC:

Founded in 1921, the Insurance Brokers Association of Canada is the national voice of over 38,000 property and casualty insurance brokers, advocating for the interests of both insurance brokers and consumers to the Government of Canada. The Broker Identity Program (BIP) was launched in 1988 to promote the value and professionalism of the insurance broker to consumers, insurers and governments.

For further information, please contact:

Denys Bégin, Manager, Marketing & Communications

Insurance Brokers Association of Canada

416-367-1831 ext. 160 or [email protected]

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